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Our Web Site Copywriting course* will teach you how to write copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results.
Full
Description:
The text within your site needs to inspire empathy and interest in those who read it. Unless it convinces the reader that they genuinely need the service or product you are offering, you are not going to convert them to a customer or loyal visitor.
Why not give your site the best chance possible of converting your site visitors to customers by learning how to write powerful and effective copy?
Our Web Site Copywriting course* will teach you how to write copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.
* Please note that web site copywriting involves an excellent command of casual/conversational English as well as a knowledge of textbook English. Students who do not speak English as their native language may find this course challenging.
